Tag Archives: GoPro

GoPro: Red Bull Stratos – The Full Story

Felix Baumgartner freefall from 24 miles from ground Earth.

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Huge GoPro Hero4 Leak Reveals Silver and Black Edition Features

Yesterday, we shared the information some sleuths on Reddit had been able to pull together about the rumored GoPro Hero4 action camera. Now PetaPixel has a huge scoop revealing what appears to be real official photos of the new camera as well as the features of differing Silver and Black editions of the camera

Continue reading Huge GoPro Hero4 Leak Reveals Silver and Black Edition Features

Google Joins Forces with GoPro Inc with New Google Maps Focusing on Destination

Google will reportedly make another acquisition this time eyeing GoPro.  The company went public this June reaching a valuation of $9 billion.

As GoPro’s stocks tripled its value, analysts think there is a reason to believe that the takeover may soon become a reality. Google also released a new Maps update focusing on destination.

There is no doubt about Go Pro’s success in the action camera market. However, it is now up against rising competition like Polaroid and HTC.

Google’s takeover of the company can offer additional investment allowing GoPro to exploit as many opportunities as possible.

Value Walk notes that this is a good opportunity for the company especially since it can test its user base and strengthen its technical expertise even more.

GoPro’s specialization will also work well for Google Glass. Other opportunities predicted from the takeover include cloud storage and video processing services for GoPro owners.

Analysts point out that the takeover is possible considering Google’s recent moves on acquisition. The company took over 33 enterprises spending as much as $5 billion. Google has never been shy when it comes to big ticket deals thus taking over GoPro remains high despite its big price.

Google previously paid $12.5 billion for Motorola Mobility. Other predictions from CSS Insight include big names in sports like Adidas or Nike spending on wearable companies like Fitbit, Jabra or Jawbone.

Following the release of the Android 5.0 Lollipop update, Google is also now rolling out another minor update on Maps focusing on destination. The Google Maps 9.1 version now gives users more information about their destinations. People only need to tap on the pin to see snippets of the local weather, time and short description.

PCWorld notes that when people touch the pin over place like the San Francisco Marriott Marquis, the app describes the place with “sophisticated rooms in a modern high-rise, plus business perks, indoor pool and penthouse lounge. 4 stars.”

GoPro will pay you up to $1,000 for a cool video

Gopro-turtle
A sea turtle outfitted with a GoPro gives a tour of the Great Barrier Reef.

GoPro has found a new way to wring cash from the massive hub of stunning videos its users have filmed with the sporty clip-on camera.

The camera maker is buying up the rights for the cream of the crop of these clips and flipping them to advertisers through a subscription-based portal much like Getty Images or the Associated Press image library.

Video prices range upwards of $1,000 per clip, depending on how the company uses and distributes it and the cost of clearing likenesses of athletes and other people caught on tape,

GoPro spokesperson Lara Sasken told Mashable. The company would not say what portion of the money goes back to the video creator.

The service launched this week with an initial inventory of more than 600 videos for which the company has struck licensing deals with videographers.

The starting batch of videos was culled over the past six to eight months with the help of licensing experts, Sasken said.

The San Mateo-based company plans to ramp up the offerings in coming months while keeping the bar set high for quality.

The portal should have no shortage of demand: As simple visual ads increasingly fail to lure web surfers, online video ads are reaching new heights of popularity.

They now constitute a more than $6 billion industry, and that number is expected to double in the next three years, according to eMarketer.

But high-quality original footage is costly and difficult to produce, so advertisers are more than willing to shell out the money to buy licenses.

Thanks to the durability of the devices and savvy ties with extreme sporting, GoPro users have created a wealth of first-person action footage that’s hard to get otherwise.

“We’ve gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content,” GoPro’s head of programming, Adam Dornbusch, said in an emailed statement.

The move is one of GoPro’s first forays beyond its core business of selling cameras, which just clocked a banner second quarter Tuesday with revenue and earnings that blew Wall Street expectations out of the water.

“We think of GoPro as a movement,” CEO Nick Woodman said earlier this month. “It’s a content-driven movement that affects all of us. It’s a movement that’s enabling the highest-quality user generating content the world’s ever seen.”

Earlier this month, the company poached the former head of Hulu’s original series division to try its hand at making its own videos, hoping to follow in the footsteps of companies like Red Bull that have built in-house media offerings to orbit their brand.

But GoPro has always wanted its brand to transcend the image of a simple maker of cute cameras.

Since its earliest days, GoPro has been notable for the online community that sprang up around sharing work made with its products.

Camera owners documented and uploaded everything from death-defying base jumping stunts to cats chasing laser pointers.

And like many proprietors of online communities — hello, Reddit — the company is now looking for ways to squeeze money out of the glut of user-generated content of its fan base.

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