Google will reportedly make another acquisition this time eyeing GoPro. The company went public this June reaching a valuation of $9 billion.
As GoPro’s stocks tripled its value, analysts think there is a reason to believe that the takeover may soon become a reality. Google also released a new Maps update focusing on destination.
There is no doubt about Go Pro’s success in the action camera market. However, it is now up against rising competition like Polaroid and HTC.
Google’s takeover of the company can offer additional investment allowing GoPro to exploit as many opportunities as possible.
Value Walk notes that this is a good opportunity for the company especially since it can test its user base and strengthen its technical expertise even more.
GoPro’s specialization will also work well for Google Glass. Other opportunities predicted from the takeover include cloud storage and video processing services for GoPro owners.
Analysts point out that the takeover is possible considering Google’s recent moves on acquisition. The company took over 33 enterprises spending as much as $5 billion. Google has never been shy when it comes to big ticket deals thus taking over GoPro remains high despite its big price.
Google previously paid $12.5 billion for Motorola Mobility. Other predictions from CSS Insight include big names in sports like Adidas or Nike spending on wearable companies like Fitbit, Jabra or Jawbone.
Following the release of the Android 5.0 Lollipop update, Google is also now rolling out another minor update on Maps focusing on destination. The Google Maps 9.1 version now gives users more information about their destinations. People only need to tap on the pin to see snippets of the local weather, time and short description.
PCWorld notes that when people touch the pin over place like the San Francisco Marriott Marquis, the app describes the place with “sophisticated rooms in a modern high-rise, plus business perks, indoor pool and penthouse lounge. 4 stars.”